Visiting Designer : Heather McQuaid

29th November 2006

Bytes, Buttons & Beings: Integrating Physical and Digital Interaction Design into the Product Development Process

This Design Masterclass is all about integrating physical and digital interaction design into the product development process. Heather McQuaid and Matt Pattison will jointly facilitate this Masterclass, taking you through a challenging process of contextualisation, design concepts and evaluation generated from a body of research about a product. You will get the opportunity to generate design concepts from three different viewpoints, Bytes, Buttons & Beings, working in a group structured environment.

Heather McQuaid is a Senior Customer Researcher and Interaction Designer at PDD Group, a technology innovation and design consultancy in London. She is an industry-recognised expert in customer-centered design techniques and have been interviewed by Forrester Research for reports on persona development, participatory design, and evaluation methods.

Matt Pattison has worked in Europe, Asia, and Africa as a Chartered Physiotherapist prior to turning his hand to Ergonomics and Human Factors. His application of the physical and anatomical to the socio-cultural extend into his current role as human factors researcher at PDD, where he has worked on FMCG products, medical devices, and consumer electronics.

Bytes, Buttons & Beings [PDF 80KB]