Visiting Designer : Peter Cook from The Academy of Rock

Time and Date : Wednesday 17th October 07' 2 - 5pm

Venue : InQbate, The Creativity Zone, University of Sussex, Falmer, Brighton

Sex, Leadership, Rocknroll - Design Masterclass [PDF 3MB]

Lessons in Innovation - The Fender Stratocaster Design Masterclass

The hallmark of any successful innovation is its ability to endure against intense competition. The Fender Stratocaster has done just that, lasting more than 50 years against fierce competition. Hear the story of the breakthrough innovations that were embodied in the initial design concept and compare this with your own approaches to entrepreneurship and innovation - We will offer selected audience members the opportunity to create spontaneous musical fusion, be they Hank Marvin types, Jimi Hendrix or any number of other Stratocaster champions. The session will be presented and facilitated by Peter Cook, Author of 'Sex, Leadership and Rock'n'Roll - Leadership Lessons from the Academy of Rock' - a maverick's guide to creativity, innovation, business relationships, motivation, leadership, learning and change. Available at Waterstones and Amazon, www.humdyn.co.uk - Creative Management Consultancy, www.academy-of-rock.co.uk - Radical Creativity with Rock Music

Places are limited. If you would like to book a place on this Design Masterclass, then please email Tamara, InQbate's Co-ordinator This email address is being protected from spam bots, you need Javascript enabled to view it , to secure your place.