|
Visiting Designer : Reza Mortezaei
Time and Date : Wednesday 13th February 08' 2 - 5pm
Venue : InQbate, The Creativity Zone, University of Sussex, Falmer, Brighton
Emotional Design
Some products include emotional messages that are unconsciously recognised by their customers. These unconsciously recognised messages add important value to products. As such, products may evoke thoughts, feelings and associations which one links to the commodity, or assumes that others must associate with it. This culturally agreed meaning of objects allows a person to communicate their identity through products; it allows them to project a desirable image to others, to express social status and to make visible their personal characteristics.
Having said that, how well are we aware of these qualities of design products? How many designers spend enough time investigating it? Do designers share the same emotional understanding
as their final users do?
This workshop attempts to address these issues by introducing three 'Emotional Design Models' and their applications. It will be followed with few brief exercises to establish the concept of emotional design. A little previous experience in product design is needed and participants are expected to be interested in learning about 'Non-rational Issues' in design. Also all are requited to contribute to the session by showing a good manner of "Deep-Emotional Thinking"! Reza Mortezaei, researcher, lecturer and practitioner in product design, will be running this session.
Places are limited. If you would like to book a place on this interactive Design Masterclass, then please email Tamara, InQbate's Co-ordinator @
This email address is being protected from spam bots, you need Javascript enabled to view it
, to secure your place. This masterclass will take place in the Creativity Zone, University of Sussex, Falmer, Brighton, BN1 9QH *Filming: The Design Masterclass session will be filmed as a record of the day and for use on the InQbate website.
Further details: Emotional Design [PDF 141KB]
|
